Pay per click is the process in which an advertiser pays a fee to the search engine sites each time a user clicks on the ads that appear in the search engine results along with organic, non-paid search results.
All these ads slots are sold in an auction format. If you want to be at the number one slot, you need to set the maximum bid to secure the number one slot. By choosing specific search terms, you can outbid other marketers. Thus, your ad has a pretty good chance to be at number one rank as compared to the other sponsored or paid ads. It can be better explained through an example
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan
et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.
Our team of professional SEO experts is the perfect partner for a successful business partnership.